Brad Pelo (CEO and founder of i.TV), will be attending and speaking at Digital Hollyood this week in Santa Monica, Calif. For those of you who don’t know, Digital Hollywood is a conference that draws over 15,000 top executives in the film, television, music, home video, cable and computer industries each year.

Brad will be speaking on the Music 2.0/Mobile Media Track panel discussion from 3:30 – 5 p.m. on Wednesday, May 6. Danny Passman (Global Head of Programming at Joost), Wendy Feldman (Executive Director of Mobile Marketing & Digital Promotions at Sony) and Michele Edelman (VP of Marketing at Warner) will also be participating in the discussion. The panel will be moderated by Steve Polsky, COO of Flixster.

The following topics are on the agenda for the panel discussion:

• iPhone Apps
• App Breakthroughs
• Video
• Games
• Mobile Engagement & Advertising

If you’re attending Digital Hollywood, make sure you stop in and say “hi” to Brad.