Brad Pelo (CEO and founder of i.TV), will be attending and speaking at Digital Hollyood this week in Santa Monica, Calif. For those of you who don’t know, Digital Hollywood is a conference that draws over 15,000 top executives in the film, television, music, home video, cable and computer industries each year.

Brad will be speaking on the Music 2.0/Mobile Media Track panel discussion from 3:30 – 5 p.m. on Wednesday, May 6. Danny Passman (Global Head of Programming at Joost), Wendy Feldman (Executive Director of Mobile Marketing & Digital Promotions at Sony) and Michele Edelman (VP of Marketing at Warner) will also be participating in the discussion. The panel will be moderated by Steve Polsky, COO of Flixster.

The following topics are on the agenda for the panel discussion:

• iPhone Apps
• App Breakthroughs
• Video
• Games
• Mobile Engagement & Advertising

If you’re attending Digital Hollywood, make sure you stop in and say “hi” to Brad.

So, what do you i.TV fans think about the new iPhone 3.0 features? Here is a link to Apple’s press release so you can see what’s new in the iPhone software update.

All I can say is that here at i.TV, we’re pretty excited about the potential the iPhone 3.0 SDK will open up. A lot of i.TV’s Facebook fans are talking about it too.

Our CEO is traveling this week and was on a plane during Apple’s announcement. I called to give him a rundown of what Apple will release this summer and asked him what he thinks:

“Apple has been so responsive to requests we’ve made for improvements to the iPhone software and the features included in the iPhone 3.0 update address what so many of our users have been asking for,” said i.TV CEO, Brad Pelo. “For example, we have had a lot of people asking for a way to improve how i.TV currently sends reminders to users when their favorite TV shows and movies are playing. Push notifications that appear directly on their iPhone or iPod touch will make the user experience on i.TV so much better.”

So, what do you think about iPhone 3.0 and what should i.TV do next with the new 3.0 features?

BTW–an update to i.TV is coming EXTREMELY soon.